I worked collaboratively with the crack team of content strategists, culinary professionals, videographers and photographers at Ingredient to create these social media posts. In part, this work was about establishing a voice and tone for Gelson’s — we aimed for a super knowledgeable, food-loving friend. Someone you’d go to for advice about what cheese to buy for the party or how to make the perfect crispy-skinned salmon. Messaging revolved around quality, expertise, and trends.
Here’s where we landed. Yes, I had to eat all of this beautiful food to be able to write these posts … fantastic job!
Click on any post to scroll through. Warning: might make you hungry.
[Appeared on Instagram. Photo credit: Ingredient.]
Pagani & Co. 
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